In Communication Power, Manuel Castells asserts that
while advances and revolutions in communication technology are crucial to the
evolution of communication, actual consequences applicable in the everyday
world arise from “policy decisions that result from the debates and conflicts
conducted by business, social, and political interest groups seeking to
establish the regulatory regime within which corporations and individuals
operate” (99). One such decision just may be in the works. A little-known Supreme
Court case (Kirtsaeng v. John Wiley & Sons) is calling attention to the first-sale doctrine in copyright law,
“which allows you to buy and then sell things like electronics, books, artwork
and furniture, as well as CDs and DVDs, without getting permission from the
copyright holder of those products” (read more about the case here).
Perhaps increasingly so in the age of information explosion we live in today,
it seems that Intellectual Property Rights (IPR) becomes frequently enmeshed in
the decision-making that drives and transforms the arena of communication. IPR
protection is a top priority for diplomats of countries whose industries and economic
interests are seriously threatened by violations, and even take on importance traditionally reserved for high-profile political
negotiations. Times have changed, and it’s common knowledge that illegal
acquisition and duplication of intellectual property abound in countless
corners of the world—and the neighborhood. This isn’t just some faraway street
vendor in Cambodia selling the latest Hollywood blockbuster practically as it’s
being shown in theaters in L.A. It affects us at home, lending weight to Castells’ point that “societal communication is a practice regulated by
political institutions in all countries because of the essential role
communication plays in both the infrastructure and culture of society” (99).
Depending on the Supreme Court ruling on Kirtsaeng v. John Wiley & Sons, businesses like eBay and Craiglist might receive some heavy blows—but perhaps more importantly, we may no
longer be able to sell your textbooks back online at the end of the semester. Beyond
the rights and wrongs of Kirtsaeng v. Wiley, the implications are huge. That
IKEA desk you’re trying to sell before moving to your new pad? Or even those
jewels passed down from your great-grandparents that was made who knows when
and only God knows where? If the Supreme Court indeed rules that products made overseas are
not applicable to the first-sale doctrine, the hassle in acquiring permission
from the original copyright holder may be more than the worth. It could affect
pricing, too, since rights holders might then want a piece of that sale, and in a stranger outcome, the ruling could even encourage manufacturers to produce everything overseas in the hopes of controlling every resale. Kirtsaeng clearly couldn’t have made $1.2 million from innocently
reselling just the textbooks he personally used, and the first-sale doctrine
indeed deserves questioning and reshaping to better accommodate the changing
information and communication landscape of the 21st century. But as
individuals, the impact of policy that may seem personally inconsequential at
first glance can be shocking on second look. And at the same time, it gets you thinking about another
one of Castells’ assertions; that regulatory policies are the “result of
power-making strategies through the articulation of business and political
interests, dressed up in discourses about technological wonders and consumer
choice” (107)...
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