The interview goes over how different news media organizations organize and the difficulties of gaining an objective view without being co-opted. A comparative analysis of CNN, BBC and Al Jazeera are given and he demonstrates how different news organizations frame conflict in a different light. The type of news that the audience hears is dictated by who are sponsoring them, ratings and who the is the audience. He claims that news is no longer news and education, but news wrapped in entertainment, which dictates what the audience hears. An interesting point in the interview is how he demonstrates the way which western news and Al Jazeera differed in the way that they conduct debates and interviews. In Western news media organizations the debates are scripted with with professional debaters who are slick "professional lobbyists." Al Jazeera, on the other hand, has people who disagree, but do not have canned answers and sometimes have to pause and think about the question being asked. The comments and debates on Al Jazeera are much more nuanced and less declarative. The interview goes over some key aspects as to who owns media, how media is framed and the challenges which peace media have going forward.
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